The soils in Veneto are rocky and majorly made up of alluvial soils. The region enjoys a protection from the harsh northern European climate by its location at the foothills of the Alps. The Adriatic coastal plains and river valleys are where Valpolicella, Amarone and Bardolino reds are produced. The soils are rocky, stony, pebbly and composed with alluvial based on chalk or volcanic origins, providing ideal conditions for growing the local grapes.

Guido Fidora is a pioneer winery located in the municipality of Sant'Ambrogio di Valpolicella. In 1974, the visionary Guido Fidora decided to convert his estate into organic. It was the time when chemicals were all the rage and considered innovative, reliable and indispensable to a modern farmer. His love for nature made him realise that a clean approach meant better quality of grapes, and so going against the tide he created an oasis of biodiversity. His grandson Emilio, now at the helm of the estate, continued Guido’s legacy and converted the farm to biodynamic. Their respect for the land, environment and tradition shows in their wines that are pure and genuine, and a perfect example of traditional Valpolicella.